Why Purpose Lab Matters for Businesses
Direct, Honest Insight from the Next Generation
The strongest insights don’t come from reports, they come from listening. Purpose Lab Ambassadors offer fresh, honest thinking, constructive challenge and a window into the expectations, habits and values of future talent. It helps employers innovate faster and stay relevant in a changing world where the gap between generations seems ever wider.
As Alex Verjee, Managing Director for Sodexo UK & Ireland’s universities business, says:
“Partnerships like Purpose Lab are invaluable because they ensure that students’ voices directly shape how we design and deliver services across university life. Hearing fresh ideas and honest insight from the next generation challenges us to be better, more inclusive and more responsible as a business.”
Better Decisions Through Diverse Perspectives
Students bring authenticity. They bring lived experience. They bring cultural awareness and a deep understanding of emerging trends. For businesses, this leads to decisions that are fairer, more inclusive and more aligned with the communities they serve.
A Purpose-Led Employer Brand
Young people expect organisations to stand for something. Supporting Purpose Lab signals that a business is committed to fairness, inclusion, opportunity creation and purpose-driven innovation - all essential elements of a modern, trusted brand.
Early Access to Future Talent
Purpose Lab gives employers a clearer view of the next generation of leaders. Organisations identify high-potential students early, support their development and build stronger, more diverse talent pipelines.
The Shared Value: Purpose-Led Innovation
Purpose Lab works because it creates value on both sides.
Students grow in confidence, capability and career readiness. Businesses gain insight, innovation and a deeper understanding of the people they aim to serve. Together, they tackle the issues that matter most, from inclusion and sustainability to service design and the future of work.
Purpose Lab is not simply preparing young people for the world of work. It is creating a fairer, more connected and more purpose-driven future. Join us and help to make that future possible.
